The PACKS Email Program
Every campaign, open, click and dollar — pulled live from Klaviyo and refreshed every hour. This is the baseline. Below it, the opportunity.
The Engagement Funnel
where the audience moves — and where it dropsThe Turnaround — Open Rate by Send
Unique open rate of every settled program send, in order (sends under 48h old are still maturing and not yet plotted). July's full-list baseline on the left; the engaged-audience strategy from August onward. The Aug 21 dip is the win-back test — a deliberately colder audience.
Top Campaigns — Reach vs. Opens
Delivered emails against the audience that opened them.
Sending Activity by Month
Campaign volume across the account's history.
Campaign Performance
Click a column to sort. Rates are per delivered email.
Deliverability Health
the plumbing behind every sendThe Opportunity
PACKS already reaches a real audience. But the program is running at a fraction of its potential — engagement sits below category benchmarks and revenue tracking was only just switched on. Here's the gap between today and a fully-optimized program.